45 and counting

Forty five years ago this month someone was sweltering away in London hacking apart both Machine Head’s Smoke On The Water and the live version from Made In Japan. One of the execs at Warners had been to see Deep Purple on their American tour and seen the amazing reaction Smoke On The Water was getting on-stage, thanks to air-play on local radio across the country. A light-blub moment!
Five various edits were freighted over and they picked the shortest studio one and the longest live version (figuring it would be the flip side so it didn’t matter so much). A white label radio promotion copy was soon pressed up (see photo above) and release was set for mid May…


Deep Purple Smoke On The Water promotional white label


PS: if anyone has a GOOD clear scan of the label with the rubber stamped release date on do drop me a line, the scan we have is too low-res to use


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