Posts Tagged ‘June’

43 this week

June 3, 2013
Deep Purple In Rock release June 1970

In Rock out June 5th

I’ve been listening to Deep Purple In Rock now for 43 years. Not continuously I hasten to add, with an album this venerable it’s important not to over play it. So I like to save it up for a treat when I’m really in the right frame of mind. But even if I’m not blasting it out as often as I used to, I still know In Rock well enough for it to remain one of my all-time favourite hard rock albums by any band. Fireball might just pip it to the post, but without In Rock there would not have been any Fireball, so maybe it ought to stand as their finest hour (or thirty plus minutes).
Some of the band (indeed many musicians) get rather dismissive about people as they see it ‘obsessing’ on moments from the past and as with any creative work, the creators generally move on.
Personally I really enjoy going back into time, whether it’s standing in the Tudor kitchens at Haddon Hall and seeing the soot marks left by candles nailed into the crude wood paneling 400 years ago by some over-worked cook, or wondering who penned the busy press release which Deep Purple’s publicists issued in the second week of May 1970. They’re both equally ephemeral moments.
You would think that a press sheet announcing the date for the release of Deep Purple In Rock would lead off with just that. Not a bit of it.  Instead the sheet talked about an impressive American record deal, the delayed release there of The Concerto, details of the follow-up work by Jon, etc., etc. Only then did it let slip (almost in a ‘by the way’ sort of fashion) that the band’s new studio album would be released three weeks hence, before carrying on with details of live dates in Germany and UK one-nighters.
Some of the music papers copied the information more or less in full, others just cherry-picked the news they thought would interest their readership. Deep Purple after all were still not a huge name, and given that for many readers The Concerto was perhaps their only point of reference for the band, maybe whoever had written the press release had been wise to lead off with that.
I like to think of the people reading it who felt a sense of anticipation, perhaps having seen the band live or heard them in session, and were keen to hear the first studio album from the new band. Planning a trip down to their record shop on June 5th, or maybe placing a pre-order (as a lot of people used to do in those days, paying a deposit over the counter). They would not be disappointed. Wait For The Ricochet.

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