I know it’s Monday morning, but can we try and solve a conundrum? Put simply, has anyone out there got a genuine U.S. Warner Brothers white label promotional copy of Machine Head? Working on the discography for the upcoming book on the album and talking to collectors like Pericle in Italy, nobody seems to have seen one. We know W.Bros did white labels for all the other Deep Purple albums in the Seventies up to Burn (for the last two they used regular Burbank Tree labels and overprinted the promo text.). These have a white label with the regular text details in black and the wording “Promotional use Only”.
Often the front sleeve also has a large rectangular sticker across with the track information and times (to make life easier for DJs). So unless someone has a copy like this for Machine Head, then it does raise the possibility that somebody just forgot to order up a run in time, which is what Pericle, who has been on the lookout for a copy for ages, thinks might explain the mystery. As he says, the only U.S. promo copies of Machine Head which turn up are the regular U.S. green label pressing but with a largish pink and black circular promo sticker on the back sleeve. We do run a risk that by mentioning it here, if a few copies do exist they will suddenly climb in value, but Pericle reckons it’s a risk worth taking to get to the bottom of the mystery!
Below is a white label Warners did for Concerto when they took the release over. The Machine Head one would be similar. And possibly ever rarer!